November 5, 2015
Company Launches Bernie Sanders-Inspired Underwear Line
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MONTPELIER, Vt. -- Employees of a Vermont company have launched a side business selling underwear featuring a black-and-white drawing of the face of Democratic presidential candidate Bernie Sanders.
NECN reports that the underwear, which features the message "Feel the Bern," is available for men and women and costs $15 plus shipping and handling. The three workers with KSE Partners, a strategic communications and government affairs firm, say they created Bernie's Briefs as a fun side business.
The Vermont senator has said recently on late-night TV and talk shows that he prefers briefs over boxers.
The startup's founders called Sanders' passion for serious issues admirable. One founder says the political process has benefited from his campaign.
Ten percent of the proceeds will go toward the Yellow Ribbon Fund, which supports injured service members.
