UN Women Mexico and Sony Music Ent. Present He For She CD

On March 15, UN Women Mexico spokeswoman Magos Herrera and Sony Music Entertainment team up to hold the event, "Culture and Economy of Knowledge and Innovation" where they will present the album "He for She" by Mexican jazz singer Magos Herrera and Javier Lim�n.

"If we reach equality, both women and men will benefit at social, political and economic levels," said UN Women Mexico Representative Ana G�ezmes. "Through this beautiful CD, the organization wants to transmit this positive image, calling the public to be agents of change in our daily lives, and to act towards the achievement of a 50-50 world, free of discrimination and with full equality between men and women, and what best way of making this a reality than through the friendship between countries, the celebration of our diversity and talent, and through a message of beauty so as to achieve the full participation of women and girls in all spheres of life."

The program will feature Ambassador Juan Jose Gomez Camacho, Permanent Representative of Mexico before the United Nations; Lorena Cruz Sanchez, President of the National Institute for Women of Mexico; Phumzile Mlambo-Ngcuka, Executive Director of UN Women; a presentation of the video "Women in the Economy of Knowledge and Innovation"; a presentation of the album "He For She" featuring Roberto Lopez, President of Sony Music Mexico, and Magos Herrera; and a performance by Herrera and special guests.

The CD "Magos & Lim�n He For She" will promote the values of the campaign, pushed by UN Women, both of which work towards gender equality and the empowerment of women and girls. The disc is about a collaboration between the United Nations' Entity of Gender Equality and Women's Empowerment and Sony Music Mexico, in which, through music, men are invited to join the He For She campaign, a solidarity movement pushed by UN Women that denotes boys and men as advocates and agents of change in the achievement of gender equality and girls' and women's rights.

The disc, produced by Sony Music Entertainment Mexico and led by the Mexican artist Magos Herrera, who is also a spokesperson for UN Women Mexico as well as the Spanish guitarist Javier Lim�n, also involves the participation of recognized musicians and singers such as Eugenia Leon (Mexico), Fito Paez (Argentina), Sachal Vasandani (USA), Chabuco (Colombia), Oran Etkin (New York), Rogerio Boccato (Brasil) and Gregoire Maret (Switzerland), amongst others. Their collaboration for the recording of the disc is based on the idea of supporting the He For She campaign. �

The President of Sony Music Entertainment Mexico, Roberto Lopez proposed that "alongside UN Women Mexico, we are pleased to announce this special release. To reiterate, music and artists will be the medium through which the transcendental message that is gender equality and women's and girls' empowerment can be expressed, by means of our album 'He For She.' I profoundly thank Magos Herrera, Javier Limon and all the musicians involved for their music and compromises in support of this important project, and we invite all men and boys of Ibero-America and around the world to join this solidarity movement."

The He For She campaign is a solidarity movement to which nearly 500,000 men around the world have joined and calls for actions to generate awareness of the inequalities between men and women and to highlight the responsibility men and boys have in achieving gender equality. Through this collaboration, we seek the addition of Latin-American boys and men to the campaign.

"For me the 'He For She' campaign represents what jazz is: inclusive, democratic, evolving and progressive; an idea of progress through which we seek the equality between women and men, free of violence, free of fear and free of discrimination," said Herrera.

The collaboration between UN Women Mexico and Sony Music, as well as through musicians' interests, achieved the creation of a music CD which attempts to reach more people through the language of music, as well as to underline the idea that gender equality does not affect only women, but rather that it is a necessity which affects us all, women and men, girls and boys. Further to the contribution of a culture of gender equality which concerts and the very CD create, a percentage of income from sales will be given to the campaign.

The campaign was released by Emma Watson, UN Women Goodwill Ambassador, during an extraordinary event at the United Nations Headquarters in New York in September of 2014. Since then, political figures, institutions, universities and enterprises have joined.

UN Women, the United Nations' Entity for Gender Equality and the Empowerment of Women, is the agency created by the United Nations for the defense of girls' and women's rights across the world. UN Women advices and supports United Nations Member States in the compliance with international norms to achieve gender equality, and works with governments, parliaments, judicial powers and civil society towards the creation and implementation of laws and public policies for the implementation of said norms.

He For She is a solidarity movement in support of Gender Equality developed by UN Women, which invites men and boys to participate as advocates and agents of change in the achievement of gender equality and to make women's and girls' rights a reality.

"Culture and Economy of Knowledge and Innovation" will be held at 6:30 p.m. on March 15 at the UN HQ Lobby, Tamayo's Area.