Josh Helfgott attends the premiere of "Fire Island" during the opening night of NewFest Pride at SVA Theater on June 02, 2022 in New York City. Source: Photo by Dia Dipasupil/Getty Images

Meet Out TikTok Influencer and Advocate Josh Helfgott

Shawn Laib READ TIME: 8 MIN.

As queer people, it's vital that we stay in the know about the latest happenings and events that affect us around the world. No content creator is more ready and willing to share these updates with the world than TikTok influencer Josh Helfgott. Boasting 5.5 million followers, he will sometimes sprinkle tidbits about his own personal life (you can check out more on his Instagram), such as the fact that he has two mothers, but he usually keeps the focus on the news as well as interacting with fans in the comments section. We're here to compile some of his best updates so you can get a sense of this unique influencer's brand.

@joshhelfgott I am still angry about Target. But I was very happy to return my entire Pride order 🏳️‍🌈🏳️‍⚧️ #lgbt #lgbtq #pridemonth ♬ Dream Away - Ramol

Helfgott explains the unfortunate circumstances surrounding the ways brands like Target were pressured from anti-LGBTQ+ conservatives this year to not support Pride Month. He says to appreciate the brands that weren't bullied into taking their rainbow merchandise away, and he discusses how he doesn't view Pride merch as being performative as some LGBTQ+ folks point out the issues of Rainbow Capitalism.

@joshhelfgott JOE BIDEN KNOWS BEST! 🏳️‍🌈🇺🇸🏳️‍⚧️ #lgbtq #pride #foryourpride ♬ original sound - Josh Helfgott

In a country as divided as the United States, Helfgott shows how unifying President Joe Biden's message was at the White House earlier in June to celebrate LGBTQ+ people during Pride and all throughout the year. People in the comments section wanted to make sure they still put pressure on the politicians to reject hateful bills that harm queer people, especially all of the targeted harassment towards transgender individuals.

@joshhelfgott OH MY GOD THE END🥺😭😭 Starbucks just did this in India and the entire world is SOBBING 💕🏳️‍🌈#lgbt #lgbtq #foryourpride #starbucks #pridemonth ♬ Ambient-style emotional piano - MoppySound

Helfgott does a great job of showing Americans things they normally wouldn't get to see. He lets an advertisement from Starbucks do the talking. A couple in India is ready to welcome their transgender child into the coffee shop for a conversation. It's clear the father hasn't been quick to accept their trans child, but by giving their child's newly minted name to the barista, it's a gesture that goes a long way to rebuilding trust and love.

@joshhelfgott I'M CRYING🥺😭😭 THE END!🥺❤️ This aired in Mexico for Dia de Los Muertos 🏳️‍🌈🏳️‍🌈 I posted this two years ago and saw it being shared around again💕 Follow for Gay News! #lgbt #lgbtq #espanol #mexico #gay ♬ original sound - Josh Helfgott

In a similar TikTok, Helfgott shows another obscure advertisement from Doritos that shows a man finding love in the afterlife with his same-sex partner. The cartoon is done in the tradition of something that looks like a Pixar short film. Companies that show these advertisements deserve a ton of credit this Pride Month!

@joshhelfgott I am at a loss for words. This doesn't even include all the other bills passed during previous weeks. Trans rights are human rights. #lgbtq #trans #florida #lgbt #news ♬ Piano main dark and creepy horror song - ハシマミ

With all of the anti-trans bills politicians are trying to pass into law in the United States, it can be a little confusing to keep up with. Helfgott does a great job of summarizing some of the worst measures here, from bathroom bills to banning pronoun use in the classroom.

@joshhelfgott Still makes me cry 🥺😭💕🏳️‍⚧️ #onthisday #lgbtq #andrewgarfield #michaelajaé #glaadawards ♬ Epic Emotional - AShamaluevMusic

Andrew Garfield is one of the most popular leading actors in Hollywood, and Helfgott decides to celebrate Garfield's allyship here by showing a clip of Garfield introducing Michaela Jaé Rodriguez at an award show. Rodriguez is one of the most visible and successful transgender stars in the world right now, being nominated for an Emmy for the FX show "Pose" back in 2021.


by Shawn Laib

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