July 13, 2023
Watch: Troye Sivan Drops Twinkalicious Video for New Song 'Rush,' Announces New Album
Kilian Melloy READ TIME: 2 MIN.
Watch out, "Padam Padam": Another contender for 2023's Song of the Summer has just hit the scene. "Rush," the lead single for Troye Sivan's new album, has dropped – and the accompanying video, directed by Gordon von Steiner, bursts with erotic energy, dancing, cruising, and shirtless young men, including Sivan himself.
Drenched in a summery golden glow and practically throwing off sweat with its up-tempo dance floor vibes, "Rush" puts it all out there from the first shot: A man slaps his own half-exposed butt before the camera pans over to Sivan, gazing wistfully as he sits alone in crotchless leather trousers.
Sivan's solitude soon changes as the openly gay pop star finds his way to a dance party where he hooks up with a hottie in the men's room, guzzles beer straight from a keg with the help of a group of ripped fellow partiers, and becomes embroiled in some shirtless group choreography – first with one other guy, and then with a whole dance line. "I feel the rush / Addicted to your touch," male voices sing in the chorus.
The party buzzes all around Sivan and his fellow dancers: Guys cruise each other, a couple minimally clad in leather gear frolic, and frequent glimpses of male nudity flash by the camera's lens.
"Rush" is a harbinger of things to come. NME reported that Sivan has announced a new album, titled "Something To Give Each Other." Sivan's first new album in five years, "Something to Give Each Other" is scheduled for release on Oct. 13.
"This album is my something to give you – a kiss on a dancefloor, a date turned into a weekend, a crush, a winter, a summer," Sivan declared in an Instagram post announcing the album and illustrated with a photo that could have come straight from "Rush."
"Party after party, after party after after party," Sivan added. "Heartbreak, freedom. Community, sisterhood, friendship. All that.
"According to the press release, the sultry track seeks to evoke the feeling of a large group coming together and mirror the feeling of acceptance and sexual freedom," NME detailed.
" 'Rush' is the feeling of kissing a sweaty stranger on a dance-floor, a 2-hour date that turned into a weekend, a crush, a winter, a summer," Sivan said in the release.
"The singer, actor and former YouTuber wrote the album in light of the tumultuous circumstances faced through the last few years," NME noted. "Fresh out of a period where social distance was enforced, Sivan found himself wanting to write music that celebrated 'the joy of human connection'."
There's certainly plenty of that in the new video. Watch it below.
Kilian Melloy serves as EDGE Media Network's Associate Arts Editor and Staff Contributor. His professional memberships include the National Lesbian & Gay Journalists Association, the Boston Online Film Critics Association, The Gay and Lesbian Entertainment Critics Association, and the Boston Theater Critics Association's Elliot Norton Awards Committee.
