July 20, 2023
Omar Apollo Announced as First Ever Brand Voice for Youth To The People
Christopher Ehlers READ TIME: 2 MIN.
Youth To The People has long been beloved by both celebrities and skinfluencers alike for its innovative superfood and science-backed fomulas, and now they're announcing their first ever "brand voice" with openly gay Grammy nominee Omar Apollo.
Apollo has long been a fan of the brand's #1 seller, the Superfood Cleanser, and we reported on his love of the product last summer. To commemorate the occasion, YTTP is re-launching its Superfood Air-Whip Moisture Cream with Apollo himself going "on air" in front of the mic to celebrate his beloved Superfood Cleanser, the new Air-Whip, in addition to upcoming new launches.
"I'm so excited to be the first brand voice at Youth To The People," said Apollo. "I'm inspired by the brand and everything they bring to the skincare industry and beyond. I'm looking forward to sharing more about the products I love and use every day."
According to a press release, Apollo will explore the mindsets of healthy skincare and radical acceptance–pillars that guide the brand in every decision they make–and how our connection to that mentality within our daily rituals can shape our future selves and serve as unconventional platforms for authentic expression, wellness, and creativity.
"We have always been inspired by Omar's creative talent and connection to his community," said Greg Gonzalez and Joe Cloyes, Brand Founders. "He lives his truth and brings authenticity to everything he does, and through that inspires others to do the same. Beyond product, this is one of the most important missions of Youth To The People. We are so excited to welcome Omar as the first voice of the brand."
"Omar is a powerful yet relatable voice of his generation and shares many of the same values," said Gouzelle Ishmatova, Global Brand President. "When we learned he was a fan, we naturally gravitated toward a long-term partnership to truly integrate and realize his unique vision alongside ours."
This year, YTTP expanded globally, recently launching in the UK with its first-ever retail experience in London. The brand has plans to enter into new skin and lifestyle categories as it grows its community worldwide.
Learn more about the brand and shop products here.
