October 23, 2023
Birthday Boy Nick Bosa Celebrates in His Skims
READ TIME: 3 MIN.
With or without a beard, San Francisco 49er defensive end Nick Bosa is a looker. So much so that Kim Kardashian chose the 6'4 hunk to be a model for her SKIMS underwear brand. In the pics, Bosa models tops and bottoms, shirtless and not.
"Nick Bosa is certainly doing his part to bring attention to SKIMS, and his other assets this Monday morning ... taking off as a trending topic less than an hour after the company's new campaign launched," writes TMZ.
And he did so on his birthday. He turned 26 on Monday.
"The brand was first launched by Kardashian in 2019 along with her cofounders Emma and Jens Grede to provide shapewear for women of different skin tones, body types, and ages that aimed to be inclusive and body-positive," reports Business Insider.
"The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS' commitment to providing solutions for everybody," Kardashian said in a statement to the press announcing the launch.
"Brazilian soccer icon Neymar, San Francisco 49ers star Nick Bosa, and Oklahoma City Thunder player Shai Gilgeous-Alexander appear in promotional material for the new men's line of products," reports Men's Journal.
"If you really want to communicate with hundreds of thousands of men, sports is the platform to do it," Skims cofounder and CEO Jens Grede told the Wall Street Journal. (Behind firewall.)
On Twitter, it seems Skims is on to something from the reactions to the pics, most notably those of Bosa:
