EDGE Interview: Thinking Outside the Shoebox, Freshy Makes its Mark on the Community

"You have a business and maybe they are actually embracing the gay community and whatnot or maybe it's just a marketing ploy," Willman explains. "I mean, who am I to say one way or the other? I don't know, they're the people behind it. So they're strategizing. But, you know, maybe we just give them the benefit of the doubt and they are actually embracing the gay community. I don't know their intentions behind it."

He is also not against working with these businesses if they want to sell his Freshys at their stores, as long as they align with his mission of inclusion.

"If they're a good company with good morals and ethics and a good reason behind it, I'd be open to it," he says.

Shoes are a staple product. They aren't only a lifestyle choice but can be practical depending on your work or pastimes. Not everyone has the same taste when it comes to choosing a pair, and the market is endless. Willman knows his brand might not be for everyone but that doesn't stop him from trying. His company is much more than just decorating feet.

"It's about building a community where we support one another and we help people and, you know, we give back to society and leave our prints –- no pun intended –- on society," says Willman. "I don't want them to remember me as I remember Freshy as you know, this cool shoe brand. I want them to remember Freshy as being a community of people who give back and support one another."

You can visit the Freshy shop and browse the many styles the shoe company has to offer. Or follow them on Instagram.