5 Ways Custom Folder Printing Helps In Marketing Strategies

Presentation folders are an asset to modern-day businesses in more ways than one. Aside from helping you to keep your documents in order, they can be used to market your brand, ensuring you stand out from the crowd.

From promoting products and services to creating a professional image, all while highlighting your business's eco-friendly credentials, folders can be used in many unique ways. They're the perfect way to market your brand to clients and make employees feel special.

In this guide, we explore five creative uses and marketing strategies. Read on to discover more.

1. Promote Your Brand

Whether gifting folders to clients or handing them out to staff members to store documents, these folders won't solely remain in the office. They will travel to and from work, to business meetings, and to different office locations.

When you have your brand logo and contact details embossed onto these folders, you'll be promoting your product and service in these places. This is when custom folder printing proves to be an effective marketing tool, helping you create a highly professional company image.

These folders come in various sizes, hues, and shapes. All can be printed with unique typefaces and logo designs. This means you can create something truly special that will help your business stand out. This will make passersby want to learn more about the product or service you're offering. Using presentation folders will help you create a positive image of your brand when meeting potential customers, clients, or partners.

2. Make Your Products and Services Stand Out

Presentation folders aren't solely for holding paperwork. They can double up as product packaging. Want to share products and services with new clients? Package brochures in a bespoke folder. This is a great way to make future clients feel special and shows you're willing to go the extra mile. It certainly beats a generic email.

Quality presentation folders add a layer of quality. This helps you to build trust with your customers. Clients often choose well-presented products and services over those that aren't. In the United States, consumers say they pay more to purchase from trustworthy brands.

3. Highlight Your Company's Eco-Friendly Credentials

Today's custom folders aren't only stylish; they're crafted from recycled or eco-friendly materials. This means you can promote both your brand and your eco-friendly credentials.

From recycled materials to eco-friendly inks, when considering folder options, think about embracing the ultimate green seal of approval. Consumers are getting wiser about the products they use. In addition, the accompanying packaging and the overall environmental impact are important. If you want to target a wider audience, go the extra mile and do your bit to lessen your carbon footprint.

4. Share Contact Details

Bespoke presentation folders are a great way to share contact details. When you meet with clients, you'll often leave them with various marketing collateral. Encasing this collateral in a folder is more professional, visually appealing, and practical. When they're deliberating on which business to use, you'll stand out in a sea of paperwork. Embossing your company details, including website, email address, socials, and phone will make you easily reachable. Many folders have sections for business cards, meaning you can slot a personalized contact in there, meaning potential clients won't have to jump through hoops to reach the right person.

5. A Great Place to Store Training Materials

As well as engaging with current and potential clients, engage with your employees. You want to retain them. Showing them you're a company that cares about brand image is a great way to do this.

They can use these folders to store training materials or client documents. This ensures a stylish piece of marketing equipment to keep everything organized.

In addition to making it much easier for employees to source relevant documents efficiently, having a fancy folder will make them feel special and like they are part of a team. You can even go the extra mile and emboss or print staff's names or initials on these custom folders.

They certainly look more professional than paper prints and standard plastic covers. Another bonus? Your documents are less likely to get creased, misplaced, or torn.

The Bottom Line

There are numerous benefits surrounding bespoke presentation folders. Aside from providing a safe storage solution for documents, they're a unique way to promote your brand, products, and services.

From eco-friendly to avante-garde options, various designs, styles, and hues exist. There is something to suit your brand and your clientele. Always create custom folders using your own brand colors and typeface. This will ensure the folder is recognizable and makes all marketing efforts consistent.

Considering your options? Pick products relevant to your brand guidelines, budget, and marketing strategy. This will help you choose folders that reflect your company's ethos and your brand's personality.