ABSOLUT Global Cooling :: Fab bag by Rosario Dawson

During the course of a year, one reusable shopping bag can replace more than 1,000 plastic bags- so if you're not using one... go drink a cocktail with ABSOLUT!

How does drinking ABSOLUT help with global warming?

Simple. As part of its ABSOLUT Global Cooling initiative, ABSOLUT Vodka has created free, limited-edition, eco-friendly bags in partnership with the Environmental Media Association (EMA). The fabulous Rosario Dawson and talented Zachary Levi were tapped to design stylish, reusable bags inspired by the iconic ABSOLUT bottle in an effort to help reduce the use of disposable plastic shopping bags and engage consumers to rethink how their every day actions affect the environment. The limited, first run of these bags will be distributed- free- in select bars and clubs in New York, Los Angeles, Miami, Chicago, Philadelphia and San Francisco.

EMA is one of three non-profit groups that will receive a donation from ABSOLUT of $1 per registered bottle or cocktail sold of ABSOLUT Base, ABSOLUT Citron or ABSOLUT Mandrin, as part of its Global Cooling program. Cocktails at bars and nightclubs come with "Cooling Cards" provided by bartenders, where donations are activated instantly via text or online. At retail locations, "Cooling Code" stickers are found inside recipe cards placed on bottles that, when chilled, reveal a code that is activated at www.absolut.com/GlobalCooling This additional funding will assist with EMA's mission to bring "green" solutions to both big screen and silver screen productions.

So get out there and have a cocktail- and help save the earth!

For more info go to www.absolut.com/GlobalCooling